“Foodporn” is a term that has become widespread due to the social media boom within recent years. Through social media sites such as Instagram, photos of mouthwatering dishes were posted by users everywhere you looked. Ultimately, my goal was to bring those dishes to life, showing people that they can find that exotic plate of Italian home cooking right here, in their very own backyard. By taking "instaworthy" photos of Vitaly's popular dishes, creating new content all while strategizing marketing plans, Vitaly became known as the local Italian cafe where people can come to enjoy the Italian dishes, all while snapping “instaworthy” pictures of their food alike.